Learn the 3 reasons for getting product refund

Therefore today that your finally decided to purchase that product and can not wait to try it out, you need to know that this is anything but what you expected. Don't worry about it, you still have a chance to get your money back with the following tips for getting an immediate product refund.

1. False advertizement

"Get 10.000 hits to tour site in a whole day". Such seductive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by stating in the fine print that these results can not be guaranteed. Therefore always keep an eye on such statements and if you cannot believe what's advertised then search for product reviews using your favorite search engine.

2. Product outdated

Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded anymore but still had the sales page up and running, it even displayed the latest date pointing the end of a special promotion. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.

3. Usability

not every software is closer to user as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling even easier. If you've read and watched all tutorials and still cannot manage to use the product, then state this to the creator and you should get that refund.

If you've reached the product creator and still were non able to get a refund despite some true and good reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a seller like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).

It is always suggested to clearly state the cause for your product return and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a client but still can gain from your experience and will almost of the time happily give you the refund.

Whatever you do, please be fair. It's just not good to purchase a product which you badly want and then asking a refund to get your money back but still continue to use the product. Most market places (Clickbank, PayDotCom) tolerate two or even more refunds, but after that you might not be able to purchase anything again through the specific company.

Order Letter Internet Marketing Techniques And RSS Feed Directory

Highest Profits - How To Increase Profitability Per Customer

The majority of the value in your customer is in the sales after their initial purchase.

Most business owners and managers know this. I’m sure you do. However, not many people really appreciate the life time value of their customers.

When you know the true life time value (and profitability) of your average customer then you know how much you can afford to spend on marketing or special offers in order to attract the first purchase.

YOUR HIGHEST PROFIT WILL USUALLY COME FROM SUBSEQUENT SALES…

Let me give you an example:

Suppose you sold an electronic gadget that normally retails at £50. It costs you £20 to buy. When someone purchases that gadget you make a gross profit (GP) of £30.

Having purchased that one item you keep the customer informed of similar products through your direct response marketing; sales letters; newsletters; web page etc. They buy another piece of equipment at £150, which costs you £80 to buy. That gives you a GP of £70.

So far you’ve made £110. Now, let’s say he purchases an item for £230, which costs you £110 to buy in. That’s another £120 to add to your GP from that one customer.

Suppose he only buys one more item from you at £320, which costs you £180 at source: your overall GP is now £370.

Now you have this information you can make an educated decision on how you encourage the first purchase. In fact you could afford to offer your first electronic gadget at a ridiculously low price, i.e. cost or even below; knowing your marketing method - regular, informative contact - encourages more sales on which you can make your profit.

So, if you offer your first gadget at £21 instead of £50 as a ‘special offer’ you probably have a higher response of people purchasing than you would if you tried to retain your profit margin on the first sale.

Don’t forget, it’s the follow-up nurturing that creates your full life time value.

The thing is, would you rather have 20 sales at £21 with the likelihood of further purchases creating a good gross profit for you? Or just 3 sales at £50 and no follow on sales?

If you have never done this exercise before, I strongly recommend that you do so, before you start any marketing campaigns.

© 2004 Carol A E Bentley

Extracted from the book 'I Want to Buy Your Product... Have You Sent Me a Letter Yet' (How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of additional customers and clients to buy from you!) by Carol A E Bentley (Rated 5-star on Amazon.co.uk)

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